By Anuttama dasaWe are just under a month away from Janmastami, the Appearance Day of Lord Sri Krishna. Janmastami this year offers a special opportunity-for many temples the best opportunity-to promote ISKCON's 50th Anniversary and connect with the media, dignitaries, and other vips in your area. To date many wonderful ISKCON 50 events have been celebrated around the world, inspiring devotees and informing larger audiences about the relevance and important contributions of Srila Prabhupada and his ISKCON society. For temples and communities that have not yet capitalized on the opportunity that ISKCON 50 provides, I am writing to remind you that with Janmastami coming-NOW IS THE CHANCE! For ISKCON communities Janmastami is our biggest and most important Holy Day. It's a great opportunity to take advantage of the natural attention that Krishna's Appearance Day draws. Janmastami gives us a chance to tell your community's story-ISKCON's story, Srila Prabhupada's story-widely. And, to gain favorable media exposure and build long-lasting, mutually beneficial relationships with your local government, religious, academic, neighborhood, and other leaders and vips. And, with ISKCON's 50th Anniversary celebration continuing through this Janmastami, its an even bigger opportunity. I pray you will take full advantage.